About 360 Sarasota

360 Sarasota was born out of my love for real estate. In one form or another, I have worked with real estate for most of my life. By twenty years old, I had my builder’s license and started building homes. I later got into remodeling, rehab, rentals, you name it. The goal in every endeavor has always been to make a property look its absolute best, and maximize its potential value. It has always amazed me how subtle changes could make all the difference in the world. In no area is this truer than in the photos and marketing of a property. I was talking with a close friend who is a real estate agent and a broker, and he told me he believed the number one factor, that he could control, in selling a property was getting good photography. Of course, any property will sell with the right price, especially in a hot market, but how many dollars get left on the table because of mediocre photography?

Out of this mindset, 360 Sarasota was born. In today’s world every buyer has hundreds of properties merely one click away. An opinion can be formed in an instant based off of how a property it lit, or the angle of a lens. Photoshop and wide-angle lenses can make a property look good, but can also be deceiving, making buyers disappointed when they see a home in person. Virtual tours can be a much more accurate representation of a space, but many of the so-called virtual tours offered today provide a terrible user experience and are not much more than a gimmick. Our philosophy is to make every property look its absolute best. We use a flash/ambient blend technique in our photography, top of the line drone photo and video, and virtual tours are done through the Matterport platform because it is the most accurate way to represent a property that is currently available. If you are an agent that wants to set your self apart, give us a call and let us help you build your brand!